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Search word : "Liberal arts",   Search result : 139
[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

2020-2022 Bestsellers: Korean Humanities Books

Publishing Policy   2020-2022 Bestsellers: Korean Humanities Books   2024.01.02                                 Korean Humanities Bestsellers for 2020 - 2022Explore Korean humanities books that will inspire your life with rich knowledge and refined ideas!   2020 1 Broad and Shallow Knowledge for Intellectual Conversation: 0 2 You’re Always Right 3 When I Don’t Know What I Really Want 4 Broad and Shallow Knowledge for Intellectual Conversation: 1 5 Seol Min-seok's Romance of the Three Kingdoms 1 6 A Book for Highly Sensitive People 7 Seol Min-seok'...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
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Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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New Approaches to Education in the Korean Publishing Industry

Publishing Industry   New Approaches to Education in the Korean Publishing Industry “It will work out somehow, as we’ve started!”   2023.01.02   The Foundation of the Book Publishing Industry in Korea   There are a great many publishing houses in Korea. The number exceeds 70 thousand or falls to 2 thousand depending on how you approach the term “publishing.” Either way, the number is still quite a lot. The reason for this is that Korea has a very simple procedure for setting up a publishing company. All you have to do is declare your company type as “publishing” when registering it. As of the end of last year, the number of firms that reported their type as “publishing” to the Ministry of Culture, Sports, and Tourism was 71,319, including newspaper and magazine publishers. Among them, 2,026 were “general book publishers (paper media publishing).”1) The number increased to 2,7112) in the report issued in 2019. Also, the Publish...
  • VOL.54 / 2023.01
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Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry   Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business?   2022.04.04   With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry.  ...
  • VOL.45 / 2022.04
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Collaboration of Reading Class at School and the Publishing Industry

Publishing Industry   Collaboration of Reading Class at Schooland the Publishing Industry The Impact of the "Reading One Book in a Semester" Program   2022.02.14   Before discussing Korean schools' reading education, “Reading One Book in a Semester” should come first. The program “Reading a Book in a Semester” is an educational method in the National Curriculum Revised in 2015. It is about reading a book a semester during Korean classes. This methodology was first applied to 3rd and 4th graders of elementary school and first-year students in middle and high school in 2018. From 2020, it was expanded to students from grades 3 to 12.Generally, “Reading One Book in a Semester” is conducted in around 12 to 17 classes per semester for Korean courses. Time for reading and relevant activities are included during the regular curriculum. Reading the same book in a group of 4 or 5 is the most common activity. Reading books in different ways comes next. Sometimes the ...
  • VOL.43 / 2022.02
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Book Funds and Publication

Book Funds and Publication   2021.07.05   From support and cooperation to investment and profit   It is impossible to trace the origin of book funds. They would have existed from the infancy stage of the publishing industry as one of the various ways of publication. Certain stories could be deemed good stories necessary for the world, but for them to be published in the market as a product called books, you need capital. Funds might have been used as a means to raise money. Indeed, the nature of funds in the past would have been closer to support and cooperation (of course, I cannot look into what those fund-raisers had in mind), whereas funds today are more focused on investment and profit-sharing (people might have different thoughts as well but most of the funds I participate in are supportive and cooperative).In the Korean publishing industry, book funds only account for a small proportion, both in terms of attempts and size of investments. It was the early 21st cent...
  • VOL.36 / 2021.07
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